No middlemen.
No games.
No waiting.
Transparent weight, purity, and spot pricing, with payment the same day — see exactly what your gold is worth and why.
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Refinery Direct
We work directly with the largest refineries in the country, cutting out middlemen and passing the savings to you.
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Any Size Transaction
From a single coin to a large collection, we have the capital and inventory to handle it — often same day.
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Heart of the Jewelry District
Located inside the St. Vincent Jewelry Center, LA’s most trusted destination for precious metals since 1941.
About Us
Who We Are
Gold Guys is a precious metals dealer located in the heart of downtown Los Angeles at the St. Vincent Jewelry Center. We buy and sell gold, silver, platinum, and palladium — from everyday jewelry to investment-grade bullion and rare coins.
What sets us apart is what’s behind the counter. Our team has deep roots in the precious metals industry, with direct relationships with the largest refineries in the country and access to institutional-level resources. Whether you’re selling a single piece of jewelry or exploring a significant investment, you’ll get a fair, transparent transaction every time.
We work with pawn shops, jewelers, and wholesalers — but we take just as much pride in helping first-time sellers and investors feel comfortable and informed. No pressure, no jargon.
What We Do
Buy.
Sell.
Invest.
Selling Your Metal
We buy gold, silver, platinum, and palladium in virtually any form — jewelry, bullion coins, bars, scrap, and numismatic (collector) coins. Bring it in and we’ll give you a competitive offer on the spot.
Precious Metals for Investors
Precious metals are a time-tested store of value. We work with individual investors to structure purchases in gold, silver, platinum, and palladium — at any scale.
Buying Bullion & Coins
Looking to buy? We carry gold and silver bullion coins, bars, and specialty items. Whether you’re starting a collection or building a position, we’ll help you find the right product at the right price.
For Pawn Shops & Jewelers
We have established relationships with pawn shops, jewelry manufacturers, and wholesalers throughout Southern California. If you’re in the trade, reach out to discuss a wholesale account.
What We Accept
Gold Jewelry (All Karats)
Silver Coins & Bars
Platinum & Palladium
Bullion Bars With Assay
Numismatic Coins
Scrap Metal & Melted Bars
Visit Us
Walk in Or Book Ahead
We welcome walk-ins during business hours. For larger transactions or if you’d like dedicated time with one of our specialists, we recommend scheduling an appointment in advance.
How It Works
Call or email us to describe what you have — gold, silver, coins, jewelry. A quick description helps us prepare.
We’ll confirm a time that works for you — same-day appointments often available.
Come in for a no-obligation evaluation — we assess your items, explain our offer, and you decide. No pressure.
Tip: If you’re bringing in a larger collection or have questions about value before coming in, feel free to call ahead — we’re happy to talk through it.
Get in Touch
We’re Easy to Reach
Phone
(213) 996-0138
Call or text during business hours
contact@goldguysusa.com
Best for detailed questions. For the fastest response, call or text us directly.
Trade & Wholesale Inquiries
For trade inquiries, wholesale accounts, or large transactions — please call directly so we can give your inquiry the attention it deserves.
Location
St. Vincent Jewelry Center
640 S Hill St Suite D-30 Los Angeles, CA 90014
Hours
Monday – Friday: 10:00 AM – 5:00 PM
Saturday: Closed
Sunday: Closed
FAQs
Common Questions
Selling to Us
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We weigh your items and test the purity (karat). We then calculate the value based on the current spot price of gold and make you an offer. We walk you through the math so you know exactly what you're being paid and why.
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Just your items and a valid government-issued ID. That's it.
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No. Our evaluations are completely free and there's no obligation to sell. We'll make you an offer and the decision is yours.
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We use professional testing methods including XRF analysis and electronic metal analyzers on-site for instant, accurate results. For larger or more complex items we have access to full assay services.
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Immediately. Many buyers ship your items out for assay and don't cut a check for days or even weeks. We test everything on-site and pay you cash or check the same day — usually within minutes of agreeing on a price.
Buying & Investing
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We carry gold and silver bullion coins and bars, numismatic (collector) coins, and specialty items. Inventory varies so call ahead or come in to see what's available.
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Precious metals have historically served as a store of value and a hedge against inflation. We're not financial advisors, but we're happy to explain how physical metals work as an asset and help you make an informed decision.
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Yes. We have the inventory and capital to handle transactions of any size, including institutional-level orders. Contact us directly to discuss.
General
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Walk-ins are welcome during business hours. For larger transactions or if you'd like dedicated time with one of our specialists, we recommend calling ahead to schedule.
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We're inside the St. Vincent Jewelry Center in downtown Los Angeles — one of the most established precious metals and jewelry destinations in the city.
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Yes. We are a licensed precious metals dealer operating out of the St. Vincent Jewelry Center. We work directly with some of the largest refineries in the country and comply with all state and local regulations, including ID verification requirements.
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Yes — we have wholesale and trade accounts with pawn shops, jewelry manufacturers, and dealers throughout Southern California. Reach out directly to discuss terms.
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Spot price is the live global market price for a metal. When buying from you we pay a percentage of spot based on purity and form. When selling to you we charge a small premium over spot to cover sourcing and overhead. We're always transparent about the spread.